About us
since 1974
Smart technology you can trust
From control panel manufacturing for control panel manufacturers
Before we developed our own products, we were one thing for many years: control panel manufacturers by conviction.
Our history begins in the 1970s, when the first control panels were built. For decades, our core business was the planning, wiring and commissioning of complex machine control panels and automation solutions for mechanical engineering. We therefore know the challenges that control panel builders have to deal with on a daily basis not only from discussions with customers, but from our own experience.
We started thinking about in-house automation early on: How can we make wiring faster, reduce sources of error and react flexibly to changes? We were already relying on pre-processed wires in the 1980s, but external solutions quickly reached their limits - for example, in terms of delivery times, changes at short notice or a lack of flexibility during assembly.
First for us, then for the market
So we developed our own solution. Not as a product for the market, but as a tool for our own production: A wire processing machine that automatically provides labelled wires in the correct sequence - precisely, efficiently, ideally matched to the workstations in our workshop and sorted by wiring sequence according to the circuit diagram. This meant that even unskilled worker could wire cleanly and without errors. The time we saved and the increase in quality was enormous.
It was only later, after many internal development cycles and a solution that had matured over the years, that the decision was made: The WireTerminal can also help others. So we took the plunge and turned our internal tool into a market-ready product.
Today, we don't just build machines for control panel manufacturing - we develop solutions from the perspective of a control panel manufacturer. Because that's exactly what we were. And this knowledge characterises every detail of our products.
Would you like to know more about us? Have a look at our history.
With over 30 employees, we now develop and manufacture at our site in Golling. Our solutions are used worldwide and are always focussed on one thing: real efficiency and a cleanly integrated production process.
Strong together
SW Automatisierung remains an owner-managed company with a strong team, a clear vision, and genuine trustworthiness.
We think long-term, invest continuously in our location, and focus on sustainable partnerships with customers, employees, and our region.
Regionally rooted
As an employer, training company, and technical pioneer, we are part of the region. Many of our employees have enjoyed living in the area for years and appreciate not only the modern workplace, but also the quality of life right on their doorstep:
Mountains, lakes, and proximity to the cultural city of Salzburg create ideal conditions for work and leisure.
The future of smart wiring has already begun for us.
Our management
Johannes Schauer
CEO
Felix Grünwald
CEO
Quality and safety
Standardised, certified and strictly controlled.
Quality and safety are very important to us. Thanks to efficient processes, compliance with applicable standards, certifications and strict controls, the highest quality is standard for us:
- ISO certification according to ISO 9001:2015
- TÜV training courses
- Use of industrial components exclusively from renowned suppliers with guaranteed parts availability and support.
- Very high level of training: electrical engineers, computer scientists, mechatronics engineers, skilled workers and master craftsmen.
- Quality assurance through consistent controls
- Absolute adherence to deadlines, discretion & transparency
- Comprehensible documentation
- Maintenance & Service